Roach departs Barbados Tourism Advertising after 20 years | Information

Roach departs Barbados Tourism Marketing after two decades

Barbados Tourism Advertising is bidding farewell to world head of markets and short-term chief govt, Petra Roach.

After almost 20 years with the organisation, the business veteran is leaving to take up a brand new alternative with the Grenada Vacationer Board later this yr.

In an announcement from the board, Barbados Tourism Advertising chairman, Roseanne Myers, thanked Roach for her notable contribution to the native tourism business through the years.

“On behalf of the board, administration and workers we are saying a honest thanks to Petra Roach for her years of service and management,” Myers mentioned.

“She has been an incredible asset to Barbados for 20 years and her contribution to the expansion and improvement of tourism sector has been excellent.”

Roach’s tenure with the Barbados tourism authorities started in 2002 with the then Barbados Tourism Authority, the place she labored with the UK group as vice-president.

Following a quick stint as interim chief govt in 2014 in the course of the firm’s transition interval to Barbados Tourism Advertising, she would then make her mark as director for the US in 2015, earlier than assuming the function of worldwide head of markets in 2019.

She has held the submit of interim chief govt since final yr November.

In a private assertion, Roach thanked Barbados Tourism Advertising, including: “I want model Barbados effectively as a result of it’s been an amazing expertise that has helped me hone my abilities.”

So as to have an effect on a seamless transition over the subsequent few vital months, present UK director, Cheryl Carter, will act as head of worldwide markets.

The board, with a brand new commercially centered advertising mandate, will probably be expediting its recruitment of a chief govt.

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