Lagos, Nigeria; October fifth, 2020: E-commerce big, Jumia Nigeria has partnered with Normal Chartered Financial institution, Samsung, and different manufacturers for the 2020 Black Friday marketing campaign, which is scheduled to start on Friday, November sixth until 30th, 2020. Different companions embrace Pernod Ricard, Unilever, Reckitt Benckiser, Intel, Defacto, Umidigi, Michelin, Stanbic IBTC, and others.
The chief govt officer of Jumia Nigeria, Massimiliano Spalazzi stated the 2020 Black Friday will present enhanced assist for manufacturers and native SMEs who had been severely affected by the COVID-19 lockdown restrictions, as lots of the companies couldn’t function throughout this time.
“Apart companies, the shoppers too had been affected by the lockdown, as some misplaced their earnings, others prioritised solely important merchandise, and the buying energy of many was minimize by half. To assist these shoppers, now we have democratised the costs of merchandise on our market by onboarding extra aggressive sellers; negotiated hundreds of thrilling offers with as many companions as potential to allow shoppers to purchase extra with much less, and elevated our assortment 100% which supplies a large pool of comparable merchandise at various costs for shoppers to select from,” he added.
Commenting on the partnership, Dayo Aderugbo, Head of Company Affairs, Model and Advertising and marketing, Nigeria and West Africa stated: “We’re enthusiastic about this partnership with Jumia due to the immense reward alternatives it supplies to our current and new purchasers. For us, initiatives like these are one of many some ways we reiterate our dedication to and appreciation of our stakeholders. We’re at all times Right here for his or her progress, and actually Right here for good.”
Mr. Caden Yu, Managing Director, Samsung Nigeria stated: “Regardless of all of the challenges confronted this yr, we look ahead to a tomorrow full of love and happiness. As Samsung, a part of our aim is to unfold love and happiness by offering our prospects a possibility to personal a Samsung product at unbelievable costs and partnering with Jumia is a technique of reaching this. Don’t miss this chance to finish the yr on a brighter observe by rewarding your self, family and friends with any of our discounted merchandise as a result of all of us deserve it.”
The COVID-19 disaster has proven the relevance of Jumia platform which presents a big number of items and providers, at an inexpensive and a handy contactless and protected expertise. A rising variety of companies are embracing the Jumia ecosystem to broaden their client attain in the course of the COVID-19 pandemic.
About Jumia
Jumia is a number one e-commerce platform in Africa. It’s constructed round a market, Jumia Logistics, and JumiaPay. {The marketplace} helps thousands and thousands of shoppers and sellers to attach and transact. Jumia Logistics allows the supply of thousands and thousands of packages via our community of native companions. JumiaPay facilitates the funds of on-line transactions for Jumia’s ecosystem. With over 1 billion individuals and 500 million web customers in Africa, Jumia believes that e-commerce is making individuals’s lives simpler by serving to them store and pay for thousands and thousands of merchandise at one of the best costs wherever they stay. E-commerce can be creating new alternatives for SMEs to develop, and job alternatives for a brand new era to thrive.
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