Breaking Journey Information interview: Iwona Bialobrzycka, director, Polish Tourism Organisation | Focus

As Poland prepares to have a good time the centenary of its independence with a raft of occasions throughout the nation, Breaking Journey Information chats with Iwona Bialobrzycka, director of the Polish Tourism Organisation, to search out out extra

Breaking Journey Information: Poland is celebrating 100 years of independence this 12 months – if we ignore the Soviet occupation from 1939-1989. How will this profit the tourism trade?

Iwona Bialobrzycka: Poland has lengthy been fashionable for its historic websites and cultural occasions; nevertheless, its complicated historical past won’t have been so well-known thus far.
Celebrating 100 years of independence by internet hosting over 1,000 occasions each in Poland and within the UK put our historical past within the highlight.

Historical past excursions is likely to be a great various for conventional metropolis breaks that has at all times been fashionable amongst British vacationers.

BTN: The Polish Tourism Organisation is eager to shepherd visitors away from capital Warsaw and towards extra undiscovered locations reminiscent of artistic Łódź to pioneering Poznań. What’s on provide there?

IB: Not too long ago, Łódź has turn into one of many trendiest and most hipster-friendly cities in Poland.

One of many locations that should be visited is Off Piotrkowska.

The outdated cotton mill manufacturing facility has been taken over by native eating places, barbershops, artisanal bakeries, boutiques and changed into artistic and vibrant spot.

There isn’t a higher place for artwork lovers however Łódź.

Quite a few monumental and brightly-coloured murals are scattered not solely within the metropolis centre but in addition in surrounding suburbs.

Łódź is a metropolis jam-packed with unimaginable road artwork and we must always bear in mind that it’s the capital of the Polish cinematography with its well-known Lodz Movie College situated right here.

Poznań is understood for its St Martin’s Croissant which is made with semi-puff pastry and white poppy-seed.

At this time it has turn into one of the well-known Polish pastries, protected by the European Union Certificates of Authenticity, which solely permits for its manufacturing right here, underneath strict directions.

Poznań has additionally few spectacular lakes in and across the metropolis.

The Lake Malta is the most well-liked but doesn’t really feel crowded given its dimension.

It’s positioned a few miles from the Outdated City, surrounded by parks and woods.

It’s extremely popular in each summer time and winter – with an ice-rink, ski slope, a world-class regatta course, zoo, water park, and extra.

And Poznań is a well-known for being a really handy commerce festivals location for a lot of industries like trend, furnishings, tourism and many others.

BTN: The are additionally plans to extend the variety of enterprise journey packages on provide this month because of new transport hyperlinks from London Metropolis Airport to Warsaw. How will this assist the tourism sector develop?

IB: There may be at all times a huge effect between opening new flight connection and variety of folks flying out and in.

On this case we’re on the lookout for having extra travellers coming to Warsaw for leisure specifically businessmen travelling from London Metropolis to Warsaw the place there have simply been opened premises of such establishments as Normal Chartered and GP Morgan.

It has turn into a life-style for many workers lately.

We imagine that it’s a beautiful alternative for them to discover Warsaw with the folks they love.

BTN: Home tourism has been a boon for the sector lately, with Polish residents taking the possibility to discover extra of their nation. How has the federal government been facilitating that?

IB: The Polish Tourism organisation teamed up with ministry of sport and tourism to launch a program known as Half Value Weekend which intention is to advertise home holidays.

Twice a 12 months, in spring and autumn, throughout one chosen weekend, travellers can rise up to 50 per cent off for lodging, flights, practice tickets, vacationer points of interest passes and extra.

Greater than 132,000 Poles took half within the final spring version.

BTN: In 2019 the Polish Tourism Organisation will place a brand-new concentrate on medical tourism, highlighting well being and wellness choices reminiscent of UNESCO World Heritage web site, Wieliczka Salt Mine. What are your aspirations for the programme?

IB: Well being and medical tourism are among the many quickest rising segments now.

Polish medical requirements match as much as the extremely prescribed worldwide requirements at a comparatively low value therefore our objective is to show Poland right into a scorching vacation spot together with specialist medical remedy and spa magnificence remedy.

BTN: Lastly, does current political turmoil, with the European Union contemplating censure of Poland, have any influence on the tourism sector?

IB: Though, tourism is a reasonably fragile trade, weak to all completely different sorts of exterior impacts, together with political points we haven’t seen any decreases in vacationer arrivals.

Fairly the other, in 2018 we had been having fun with 5 per cent improve on the subject of British holidaymakers.

Paraphrasing phrases John C. Maxwell: “Life is a continuing problem. When the wind blows a pessimist is complaining, an optimist is anticipating a change and a tourism chief is making ready sails.”

Extra Data

The Polish Tourism Organisation – Polska Organizacja Turystyczna – seeks to advertise the vacation spot as a contemporary engaging nation providing vacationers a excessive commonplace of providers at interesting costs.

The organisation carries out work centered on the promotion and improvement of Polish tourism each at house and overseas.

Discover out extra on the official web site.

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